Cleaner structure, faster pages, stronger offers, and clear metrics after launch. Get a 20-minute review and a concrete next step.
Would you hire the guy with 12 reviews, or 212?
We make sure every happy customer leaves you a 5-star. More trust, more calls, more jobs.
People don't call the best business. They call the business with the best reviews.
Every piece of your brand — from your website to how fast you reply — should give off one signal: this is the place to trust. We build the stuff that make that happen.
- Charge more without losing clients
- Stay booked with the right kind of clients
- Cut the admin work that eats your week
- Hire easier, keep your best people longer
5.0
5.0 from every client we’ve taken on — because we only launch work we’d be proud to put our name on.
WHO WE’VE BUILT FOR
Brands that stopped settling for “good enough.”
From websites to marketing systems, we’ve helped companies across industries attract better customers, look more premium, and grow with confidence.
Our services
The tools that every local business needs.
From websites and ads to automation and answering agents, everything we build is designed to save time, win customers, and make you look good doing it.
Web Design + Development
Your website is the first handshake, the shopfront, the proof you’re the real deal. We design sites that are fast, elegant, and built to earn trust the moment someone lands on them.
Social Media Advertising
We build campaigns that find the right people, speak their language, and turn them into paying customers. Every dollar is treated like it’s our own.
Business Automation Systems
We build behind-the-scenes systems that take care of reminders, follow-ups, and customer touchpoints, so your team can focus on the work that matters.
AI Agents & Call Capture
When the phone rings, someone should always answer — even if it’s 11 PM. Our AI agents and instant text-back tools make sure every lead is acknowledged, so you never look unavailable.
Online Booking Systems
Clients can book, reschedule, and get reminders on their own time. You stay in control while the system handles the logistics.
CRM & Relationship Portals
A single hub for leads, sales, and customer relationships. On your side, everything’s organized and easy to manage. On theirs, a clean portal where clients can log in, track progress, and stay in the loop without needing to call or chase updates.
CASE STUDY
48 Booked Jobs From a $500 Campaign.
A local plumber was running Facebook ads that got clicks but no calls. We rebuilt the targeting, layered in retargeting, and added instant text‑back for every missed call. In 30 days, they jumped from 14 jobs to 48 without raising the budget.
1,724
Clicks generated
$0.29
Cost per click
48
Booked Jobs
$10.41
Cost Per Booked Job
Before
- 12-15 jobs per month from ads.
- Lead cost around $33/lead.
- Most 'clicks' were not converting to sales.
After (one month)
- 48 booked jobs.
- $10.41 per booked job
- 1,724 more clicks on the same $500 budget
- ~$9,000 revenue from $500 ad spend
Same budget, four times the jobs. That’s the difference we make.
Industry benchmarks (Wordstream): $0.88 CPC and 1.26% CTR for trades & home services. Benchmarks vary by market. The CPC and conversion figures shown here reflect one month of live campaign spend. Results are anonymized for confidentiality and are not guaranteed; every market and business is unique.
What our clients say
Proof beats promises.
We can talk results all day, but it means more when it comes from the clients living them.
"For three years, Josh has delivered solutions tailored to our business every time. Helpful, reliable, and always willing to go the extra mile — I couldn’t recommend him and his team more."
Jacob Campbell, Franchise Owner
1 Day Refinishing
"For three years, Josh has delivered solutions tailored to our business every time. Helpful, reliable, and always willing to go the extra mile — I couldn’t recommend him and his team more."
Jacob C.
Flooring Contractor
"The system changed how we handle maintenance. Tenants love the easy request form, and vendors appreciate the clear dispatch details. We’re closing tickets faster, which means fewer unhappy calls and more satisfied tenants."
Azaar H.
Property Management
"FromLead helped us move to online reservations with a waitlist and SMS reminders. Host stand calls are down about 40% and it makes finding guests on a busy Friday night so much easier!"
Maya P.
Restaurant
"We love our new site. We're able to show all our services, insurance info, and online booking. FromLead also helped us set up ads on Facebook brought 23 consult requests in the first month at $18 each. Twelve became patients. We are so happy with our experience!
Sarah C.
Dental Practice
"FromLead has been the perfect partner for our new fitness studio. Josh and the team made the onboarding seamless with full hands on training. FromLead allows me to focus on our business while streamlining lead generation and customer management. Ive used many CRMs and FromLead has proven to be the best!"
David L.
Fitness Studio
"Josh is our go-to for marketing — Instagram, Facebook, signage, even our website. His expertise is unmatched. We’d recommend FromLead to any business owner."
Jenika s.
Commercial Contracting
"From building our website to setting up memberships, payments, and the CRM system, everything was handled start to finish. It saved me a ton of time and let me focus on opening the gym. Couldn’t recommend them more."
Zach F.
Fitness CentRE
"From building our website to setting up memberships, payments, and the CRM system, everything was handled start to finish. It saved me a ton of time and let me focus on opening the gym. Couldn’t recommend them more."
David Lundrigan
Millbrook Fit
our process
What it's like to work with us.
A clean, predictable build. Clear roles. No surprises. From first call to launch, you’ll know what’s happening, who’s doing it, and when it ships.
Discovery & fit check
We start with a 15-20 minute call to learn your offer, margins, seasonality, and what “good” looks like for you. The aim is simple: confirm we can move the needle. You walk away with a quick read on where opportunity is leaking and what is worth fixing first. Timing is same day or next business day.
Plan & price in writing
Within 48 hours you receive a one-page plan that spells out scope, timeline, and investment. It lists the pages or campaigns we will build, the automations we will wire, and the KPIs we will track, including cost per lead, booked jobs, show rate, and repeat revenue. No vague promises, no surprise add-ons later.
Kickoff & access (your portal)
After approval, we open your client portal within one business day. Approvals, assets, timelines, and updates live there, not in a messy email thread. Domains, ad accounts, and CRM stay in your name. We connect through secure access so there is no lock-in. Choose email or Slack. You get a single point of contact with a one business day response time.
Build sprint
The work begins fast and stays organized. For web, expect a first pass of a 5-7 page site in about 10 business days, mobile-first and quick to load. For ads, campaigns launch 3-5 business days after creative sign-off with conversion tracking verified. For automation, core flows like missed-call text-back, lead nurture, and booking reminders go live within the first week. What we need from you is simple: logos, brand colors, offers, and one point of contact for approvals.
Review, refine, approve
Feedback runs through the portal so comments do not vanish into inboxes. We tighten copy, polish design, tune targeting, and remove friction in the booking path. When a requested change would hurt performance, we explain why and offer a better option. You always know what changed and what it impacts.
Launch with confidence
Before anything goes public, we test page speed, forms, tracking, alerts, and mobile UX. We deploy, then monitor and patch quickly in the first 72 hours. If your team needs it, we record short Loom walk-throughs so anyone can run day to day with confidence.
Ongoing support & growth
If we’re running campaigns or automations, you get weekly dashboards and a focused 15-minute monthly call on booked jobs, cost per job, and capacity. If this is a website-only build, we include a 30-day post-launch check and fix window, uptime and form monitoring during that period, and clean analytics you can access anytime. After 30 days, you can choose a lightweight care plan for edits and performance checks or keep it on-demand. In every case, you own the site, accounts, and data.
A note from our founder
If you’re careful with your money, you’re our people.
Owners carry the risk. Whether you’re keeping a small team paid or reporting to a board, the hesitation is real. You’ve seen shiny promises before. Our job is to make the first yes feel smart. Here’s how we approach things:
- 20 minute call to understand your goals and where leads stall
- A one page plan in 48 hours with scope, price, and dates
- Your domain, analytics, ad accounts, and CRM stay in your name
- Tracking tied to booked jobs or revenue
- Plain language updates you can skim and approve
- If we’re not the right fit, we’ll say so
And if we miss the mark: If the kickoff phase fails to hit the outcome we set in writing, you get your money back.
If that sounds fair, book the call and we’ll send the plan.
— Josh Mahoney, Founder, FromLead
A note from our founder
If you’re careful with your money, you’re our people.
Owners carry the risk. Whether you’re keeping a small team paid or reporting to a board, the hesitation is real. You’ve seen shiny promises before. Our job is to make the first yes feel smart. Here’s how we approach things:
- 20 minute call to understand your goals and where leads stall
- A one page plan in 48 hours with scope, price, and dates
- Your domain, analytics, ad accounts, and CRM stay in your name
- Tracking tied to booked jobs or revenue
- Plain language updates you can skim and approve
- If we’re not the right fit, we’ll say so
And if we miss the mark: If the kickoff phase fails to hit the outcome we set in writing, you get your money back.
If that sounds fair, book the call and we’ll send the plan.
— Josh Mahoney, Founder, FromLead
TALK TO US
See the plan before you decide.
Together, we’ll review your stack, recommend the smallest project that moves the numbers, and give you price and timeline in writing. No pressure.
Not ready to book?
Talk to us directly.
Not ready to jump on a call? No problem. If you’ve got a quick question, want a rough idea of pricing, or just need to see if we’re the right fit, reach out. You can call or email us directly—we’ll keep it straightforward and reply the same day.
We’re around Monday to Friday, 9–5 EST. We reply same day during those hours, but notes that land late in the afternoon may be picked up first thing the next morning.
Ask a quick question.
Whether it’s a general question, a ballpark estimate, or a “can you even do this?” type of ask—drop it here.
Copyright © 2026 Ash + Lake Inc. All Rights Reserved.
FromLead is a suite of marketing services by Ash + Lake Inc., a media agency based in Millbrook, Ontario. We work with small businesses to design custom websites, build smarter systems, and turn leads into loyal customers.
