2025

On Point Kitchen + Catering

A fast, phone-first site that helps people find the kitchen, view menus, and plan events.

Digital marketing services in Lakefield, ON

Mobile-first website and local SEO for a growing catering storefront

Last year we tightened their SEO and cleaned up the online footprint. This year, with a dedicated storefront open, we rebuilt their web presence from the ground up. The new site is mobile-first for cottage-country traffic, clear about the two offers (ready-made meals + event catering/private chef), and built to convert with one-tap actions and strong local signals.

Challenge

On Point needed a modern site that could keep up with their growth. With a new storefront open, they wanted something mobile-first, easy to navigate, and built to bring in both catering clients and local meal customers—while making sure people could actually find them on Google.

Highlights

Approach

Mobile-first design
Built the site to work flawlessly on phones, since most cottage-country searches happen while people are out and about. Big buttons, simple menus, and one-tap calls/directions.
Clear customer paths
Separated the two main services: ready-made meals vs. catering/private chef. This way, customers instantly know where to click—no confusion.
Content & copy
Wrote straight-to-the-point text that explains hours, menus, and services. Added an FAQ page to cut down on repetitive questions.
Local SEO setup
- Optimized for “Lakefield,” “Peterborough,” and “Kawarthas” so they show up in local searches.
- Embedded Google Map and made sure their business info (address, phone, hours) is consistent everywhere.
- Added structured data (schema) so Google better understands the business.
Performance & backend
Optimized images and page speed for quick loading, even on LTE. Set up analytics, redirects, and indexing so Google picks up the new pages fast.

Outcomes

A site that mirrors the new storefront experience—simple, welcoming, and fast on LTE.
Clear paths for two audiences: “grab-and-go” customers and event planners.
Fewer repetitive questions thanks to a practical FAQs page and visible hours across the site.
Stronger local visibility foundations: structured data, clean IA, and properly indexed menus.
One-tap conversions from mobile: call, email, directions, and “Plan an Event.”
Ready for seasonal surges—built to handle high cottage-traffic search behavior.

The next move for your business starts here.

Whether you want to scale fast or refine what’s working, we’ll create a plan that’s built for your goals — and delivers measurable results.

We only take on a limited number of projects at a time, so every client gets our full focus.